The Scrunchie – Is it back in style?

I was flipping through the pages of Fashion Magazine when I saw casually tucked away on one of the pages a scrunchie.  It stopped me in my tracks.  A scrunch?  By Marc Jacobs?  Mr. ‘if I say it’s cool it’ll be the next thing’ Marc Jacobs?  What?

This is what I associate with a scrunchie.  Not Marc Jacobs!

Turns out this is a thing and they are, as of this moment, being sold all over the place.  Missoni has one for a cool $95 (see above), and Topshop has a, umm, glittery bunny version (also see above).

I tried to find pictures of fashionable women above the age of 25 wearing this phenomenon but alas all I could find was Cressida Bonas.  So what do you think?  Are you going to adapt the scrunchie trend?  I have to admit I am tempted, but you won’t find me blowing $95 on it!